I help Indian founders and D2C brands fix their financial backend, decode their real margins, and build systems that keep the chaos from ever coming back.
Most Indian founders are flying blind financially. Revenue growing, cash shrinking. No real clarity on margins, burn, or unit economics. I fix that — with precision, depth, and systems that outlast the engagement.
Complete backend reconstruction. Bank reconciliation, cash flow mapping, P&L from scratch, COGS breakdown. You see the real picture of your business — probably for the first time.
SKU-level profitability, CAC vs LTV, contribution margin after ads returns and logistics. Know exactly which products make money and which ones are quietly destroying it.
Custom management information system built specifically for your business. Monthly dashboards, automated trackers, margin monitors. Your numbers in 10 minutes every month.
System maintenance, monthly narrative, early problem flagging. Your part-time finance head — without the full-time overhead. Ongoing clarity, not one-time fixes.
Clean unit economics, cohort analysis, path-to-profitability model, investor-grade financial narrative. Get in the room prepared — not scrambling the night before the meeting.
Numbers that persuade, not just inform. For investor decks, bank loans, franchise pitches, or board presentations. A compelling financial narrative built on your real data.
Full backend audit. Every bank statement, transaction, vendor payment, inventory record. I reconstruct your complete financial picture from whatever state it's in — without judgment.
Custom MIS and reporting infrastructure for your specific business. You'll have a dashboard you can read in 10 minutes every month — without needing to call anyone.
Monthly check-in, system updates, early problem detection, and a one-page financial narrative every month. Your numbers stay clean. Your decisions stay sharp.
Every engagement here started with a founder who didn't fully understand their own numbers. These are the outcomes when that changes.
A consumer goods brand with significant annual revenue had no idea where their money was going. Bank statements scattered across WhatsApp. No P&L. No margin visibility. Growing on paper, broke in reality.
Consumer goods brand, India. Significant annual revenue, growing month on month. Founder running operations solo with zero financial visibility. No clarity on which products were profitable.
Multiple SKUs running at negative contribution margin — silently subsidized by top performers. Cash wasn't tight due to low revenue. The product mix itself was bleeding the business dry.
Complete financial picture delivered in 3 weeks. Clear discontinuation plan. Gross margin improvement roadmap. Cost of the engagement: less than one month's salary for a junior finance hire.
First call is 30 minutes. Free. No pitch — just a straight diagnosis of where your financials stand and what needs to happen next.